INTRODUCTION TO THE WIND ENERGY INDUSTRY
2024
Some energy just feels better when it's renewable.
We partnered on an engaging animation series introducing learners to the dynamic world of wind energy. With clear, approachable visuals and relatable characters, the animations showcase not only how wind becomes electricity, but also the diverse and rewarding careers driving this renewable revolution.
Project Details
Organisation: TAFE NSW
Target Audience: Learners exploring the wind energy industry
Platforms: TAFE NSW Learning Portal
Approach
Job Options
Wind energy is one of the most sustainable and exciting areas of renewable power generation, but understanding exactly how it transforms a breeze into electricity for our homes can feel complex. These engaging animations are part of a broader course that introduces learners to the wind industry, clearly illustrating the journey of energy from wind through to powering your kettle at home, the different opportunities in the industry and the response of wind turbines to high wind.
To emphasise the diversity of job roles in this dynamic industry, we also created animations showcasing careers like Site Managers overseeing daily operations, Riggers safely assembling turbines, Transport & Logistics specialists delivering turbine components from ports to sites, and Project Managers ensuring environmental compliance and meeting safety standards.
Shutdown Process
Beginning with the wind turbine generator (WTG), the animation visualizes the flow of electricity as wind moves turbine blades. It highlights how turbines start spinning at gentle breezes of just 12.6 km per hour—so mild you wouldn't even notice it—but safely shut down at cyclone-level winds of around 90 km per hour.
Beginning with the wind turbine generator (WTG), the animation visualizes the flow of electricity as wind moves turbine blades. It highlights how turbines start spinning at gentle breezes of just 12.6 km per hour—so mild you wouldn't even notice it—but safely shut down at cyclone-level winds of around 90 km per hour.
Style
Our vibrant animation showcases colorful scenes aimed at resonating with builders and acknowledging the challenges they face. We created Joe, an everyday builder in overalls, as a relatable character with familiar struggles and anxieties about managing a team and overcoming various obstacles. Humorous icons and exaggerated failures add a light-hearted touch to these challenges, while providing concrete guidance through bullet points.
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